Pulse reads what is breaking out in your category, works out why, and hands you the brief.
Live run · Gold's Gym · 2026-09-20
01 · How it works
Four stages, and none of them ask you to know the answer in advance. Everything on this page came out of one run against a real gym chain and eleven reference accounts.
Name your brand and Pulse proposes the accounts that actually set the pace in it, anywhere in the world. You edit the list. Local rivals post too rarely to learn from, so the reference set is the category, not the postcode.
Every post is measured against its own account's median, so a small brand's 30k breakout ranks beside a creator's 12m one. That is the difference between finding what worked and re-reading whoever is biggest.
102.4x
32.5x
9.9x
8.5x
7.6x
7.6xSix frames across every winner plus whatever was said. Most breakouts have no speech at all, so reading the transcript alone would miss them. Pulse names the hook, the archetype, the format and the beat structure.
Ten concepts, three hook options each, a shot list, and the posts each one was modelled on. Send it to the client with your name on it.
02 · The desk
One row per account: the floor it posts against, how often it posts, how long its posts run, and which way it is moving. Sort by baseline and the ranking answers itself.
where this brand ranks by median views
its baseline against the category
posting rate: not the problem
300 posts across 12 accounts. Baseline is median views per post. Trend compares the newer half of each account's recent posts against the older half, so a big account cannot buy its way up the column.
03 · The read
Every winner gets pulled apart the same way: what filled the first frame, what the viewer read, how long before the first cut, and the mechanism that held them.
The first frame poses an impossible-sounding claim, pilates at 1,800 feet, and the very next cut pays it off by placing branded mats against a window looking straight down on Toronto, so curiosity is resolved instantly and visually. The pointing hand in frame one physically directs the eye to the tower top, priming the reveal before any word is read.
04 · The patterns
Counted across the winners and against your own last few months. The gaps are the point: the formats your category keeps winning with that you have never once posted.
Median winner against this brand's median post.
Breakouts whose hook was text on screen, not a spoken line.
Carried almost no speech at all, so a transcript would miss them.
05 · The brief
Each concept names the posts behind it. That is what lets you defend it in a client meeting instead of calling it a hunch.
Three of the 10 in this brief. Each one carries the shot list and the posts behind it, so it can go straight to whoever is filming.
Read the full reportWho it is for
One workspace per client, one brief a week, your logo on the report. Stop selling strategy decks assembled from memory.
The answer to "what should we post" stops being whoever spoke loudest in the meeting and starts being what the category did last month.
You already know your numbers. Pulse gives you everyone else’s, and the gap between them.
Gold's is running one playbook: a member talks about their journey for 42-60 seconds, or silent gym b-roll with no caption. It works modestly, DcQ2rKPkWqw hit 58,576 at 2.8x, but the account median of 21,249 sits below Planet Fitness (28,330), Barry's (39,873) and Orangetheory (45,336), all of whom are winning with 7-31s captioned formats. Stop opening with a spoken sentence and no on-screen text; 4 of your 5 posts require sound to make sense. Stop posting b-roll montages with no caption over them (Dbvo5N5iFZi, DZUusAuERe8), that format produced one winner out of fifteen, and cut the testimonials from three per five posts to one.
This brand's own best recent posts, ranked the same way.
Questions
Public posts on the accounts you choose, plus long-running video ads from the Meta Ad Library. No login to anyone else’s account, and nothing private.
No. Pulse runs on public data from the first minute. Connecting your own account is optional and adds reach, saves and average watch time to your half of the report.
The reference set is the category anywhere, not your local competitors, which is what keeps a regional brand from being compared against four accounts that post twice a month.
Weekly by default. Run it on demand whenever a client asks what is working.
Every concept comes with three hook options, a shot list and a script where the format calls for one. Pulse stops at the brief; what you film is yours.
Private beta
Pulse is open to a small number of agencies while we tune it. If you manage accounts for other people, you are exactly who it is being built for.
