Predictive AI for Crowd Psychology

Predict Human Emotions.

The foundation model that understands and predicts human emotion across content, information, messaging, and experiences.

Neural response
Content to behavior

Behavior begins in the brain

The same twenty seconds of screen time produces four different neural signatures. Each signature predicts a different action that follows.

Input

Wildlife cold-open

Triggers
Ventral attention cortical activation pattern
VAN peak
low
high
Ventral attention

Visual cortex and ventral attention fire hard in the first two seconds. This is the "scroll-stop" signature.

NES

96

EII

81

CAS

54

Input

Personal narrative

Triggers
Default-mode self-reference cortical activation pattern
DMN peak
low
high
Default-mode self-reference

Default-mode network lights up as the story resolves. Empathy and self-reference spike together. The "I felt that" moment.

NES

82

EII

95

CAS

41

Input

Structured tier list

Triggers
Dorsal attention and motor cortical activation pattern
DAN peak
motor
low
high
Dorsal attention and motor

Dorsal-attention and motor cortex respond to goal-directed, rank-ordered content. Viewers are being primed to act. High CAS.

NES

88

EII

56

CAS

93

Input

Aesthetic product shot

Triggers
Flat response cortical activation pattern
low
high
Flat response

Visual cortex engages briefly but nothing holds. Viewers are physically watching and cognitively gone.

NES

38

EII

33

CAS

21

The full audience read, in seconds

Score variants against neural and behavioral signal, run them through twenty audience personas, and pick the winner with the full reasoning attached. No traffic split required, no two-week wait.

Score every variant

See exactly how your content lands

Drop in any hook, draft, or short-form video. The brain-encoding model scores neural response on the same metrics that predict real engagement.

openaffect.app
neural response
NES
94
ARS
88
EII
81
HSS
76
CAS
72

Overall

94/100

Know who's bouncing and why

Twenty audiences, one custom focus group

Each variant runs through the persona jury. Skeptics, Scrollers, Feelers, Actors, and Sharers each weigh in, then we surface the splits.

openaffect.app
#focus-group8 of 12 reactions in

Early signal

Strong engagement68%

Predict winners before launch

Ship the variant that travels. Kill the one that won't

Get a consensus signal, the drivers behind it, and the tensions in the group. Decide in seconds. Skip the two-week test entirely.

openaffect.app
SynthesisViral

Strong engagement signal. Sharers forward, Feelers lock in.

84% group confidence

Drivers

+Hook clears 3s filter
+Actors see utility
+Sharers remix ready

Tensions

Skeptics fatigue format
Aesthete wants craft
Ship this variant
v2

Score, simulate, and ship. The same loop your team would run in two weeks of A/B testing, compressed into a single read on the audience.

Research

OpenAffect research

OpenAffect is building a foundation model for human emotion and cognition. Our research focuses on understanding how content, context, and experience map to predictable human response at scale.

Research

Response mapping

Mapping how humans emotionally and cognitively respond to different forms of content, messaging, and experiences.

Research

Multimodal signal learning

Learning patterns across text, video, audio, and behavioral data to build unified representations of human perception.

Research

Prediction and evaluation

Measuring alignment between predicted and real-world human responses to continuously improve model accuracy.

Research

Human feedback systems

Incorporating real human feedback loops to refine understanding of perception, emotion, and decision making.

Understand people. Predict outcomes.
Build with confidence.

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