The work
Three finished ads, and the trail from photo to post for one of them.
Everything on this page is real output. No client has paid for these three yet, which is why they are here: judge the quality bar before you send us anything.
Our ad presenters are AI-generated. They show the product, never claim to have used it, and every ad carries the platform’s AI label.
How the shampoo ad was made
One photo in, one ad out, and the two artefacts in between.
Client work adds two stages in front of this: the audit of your account and the competitor read. The production trail is the same.
01 · What went in
The photo already on the shop page
One packshot of an argan oil shampoo. We read every legible line off the label, including the net contents, so the script can only claim what the label says.
02 · What the research produced
The storyboard, one angle out of three
Three angles get written for every product and one is marked run-this-first. This one demonstrates: open the bottle, pour, work it in, set it down. Eight panels, no claims the label does not carry.
03 · What came back
Four frames from the finished cut
A twelve-second vertical take with synced voice. Three frames are read against the real label before anyone sees it, and a take that shows a quantity the label does not carry gets re-shot at our cost.
The rule
A synthetic presenter demonstrates. It never testifies.
The FTC’s rule on consumer reviews and testimonials (FTC, 16 CFR Part 465, in force since October 2024) treats a testimonial from someone who never used the product as fabricated evidence, and it carries civil penalties of up to $53,088 per violation. A gate in our pipeline enforces the rule below on every script.
The presenter can
- Show the product, open it, pour it, apply it, hold it to the lens
- Read the claims you supplied, in the words you approved
- Ask the question your reviews keep asking, then demonstrate the answer
- Compare formats, sizes and routines the label supports
The presenter never
- Say “I use this” or “this worked for me”
- Describe results, timeframes or a personal before-and-after
- Play a customer, a doctor, or a real person
- Appear without the AI label the platform asks for
If your product needs a real customer on camera saying it changed their life, it needs a real customer. We will say so on the call instead of faking it.
Want to see the research half?
We read the haircare category’s live ads and published the angle map.